Analytics & Tracking
GA4 and Google Tag Manager set up properly, plus straight-talking consultation - so the numbers actually mean something.
Tracking that is set up wrong is worse than none: it gives confident, wrong answers. A proper setup starts from your goals - what a lead is, which clicks matter, which sections of the page prove interest - and maps events to exactly that.
That means custom events beyond the defaults: section visibility, scroll depth, CTA clicks by placement, product or service interest. Registered as GA4 dimensions, they turn from raw pings into reports a founder can read.
The consulting half is just as important: a monthly look at the data with plain-language conclusions - what is working, what is noise, and what to change next. No dashboards for the sake of dashboards.
What you get
- GA4 and Google Tag Manager, implemented cleanly.
- Conversion and event tracking mapped to goals.
- Custom dimensions and key events configured.
- Search Console wired in and monitored.
- Consultation on what your data means.
Questions, answered.
The things clients usually ask about Analytics & Tracking - answered straight.
GA4 shows traffic but we do not know what it means - can you help?
That is the most common starting point. The fix is an audit, a small measurement plan tied to your goals, and events renamed and structured so reports answer real questions.
Do we need Google Tag Manager?
For most sites, yes - it keeps tracking changes deployable without code releases. For lean static sites, a direct GA4 integration with custom events can be the cleaner choice. You get a recommendation, not a default.
Is this GDPR-compliant?
Setups follow privacy-by-design: IP anonymization is built into GA4, data retention is configured deliberately, and a clear privacy policy is part of the package. Consent tooling can be added where your risk profile requires it.
Do you handle marketing and ad campaigns?
Not in-house. The focus here is measurement and analysis - the numbers stay honest because nobody is grading their own campaigns. But there is a trusted partner UpCreation works with on marketing and ads: if that is what you need, the whole thing can be arranged and coordinated for you, so you are served in one place without chasing anyone.